Since 2016, Authentic Texas has brought Texas heritage and culture, preservation efforts, and travel to a dedicated magazine format that did not exist before.


This quarterly statewide publication is available by paid subscription for home or office delivery and can be found for sale at retail outlets throughout the state. It’s also available for free at more than 100 visitor centers and select cultural and heritage sites.


Heritage Travelers

According to the U.S. Travel Industry Association, cultural and heritage travelers spend more than other types of travelers — an average of $994 per trip compared to $611 for all U.S. tourists. On average, heritage travelers tend to have completed more years of formal education; an above-average share of them have obtained college and postgraduate college degrees. This is a key audience with strong purchasing power.

Upcoming Editions

Spring/Summer ’21 (June-July-Aug) — State of Texas Heritage Sites
(Print and Digital)
There’s nothing like visiting the authentic places where historic events happened and the heritage of Texas was shaped. Become familiar with the variety of sites owned and operated by the state of Texas.


Summer ’21 (June-July-Aug) — Take Me to the Water
(Digital Only)

Let’s look toward enjoying Texas rivers, lakes and beaches. We’ll touch on hot springs, ferries, paddling trails, sea turtles, tubing and more.


Fall ’21 (Sept-Oct-Nov) — Texas Outlaws and Historic Jails
(Print and Digital)

Notorious Texas outlaws include Sam Bass, Bonnie and Clyde and John Wesley Hardin. Read their stories and learn about the sites where these desperadoes created history. Plus, see historic jails that are now repurposed as museums or lodging establishments.


Winter ’21 (Dec-Jan & Feb ’22) — Liquor, Spirits and Saloons
(Print and Digital)

Lift a glass to places such as the Menger Bar, Scholz Garten, the White Elephant Saloon and other historic watering holes plus Texas spirits and distilleries. And, we’ll give a nod to prohibition stories of famous moonshine raids and rum runners along the coast.

Download the media kit for full details, prices, and specs.

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