Since 2016, Authentic Texas has brought Texas heritage and culture, preservation efforts, and travel to a dedicated magazine format that did not exist before.


This quarterly statewide publication is available by paid subscription for home or office delivery and can be found for sale at retail outlets throughout the state. It’s also available for free at more than 100 visitor centers and select cultural and heritage sites.


Heritage Travelers

According to the U.S. Travel Industry Association, cultural and heritage travelers spend more than other types of travelers — an average of $994 per trip compared to $611 for all U.S. tourists. On average, heritage travelers tend to have completed more years of formal education; an above-average share of them have obtained college and postgraduate college degrees. This is a key audience with strong purchasing power.

Upcoming Editions

Summer ’20 — Texas’ Historic Highways

Fall ’20 — The Literary Heritage of Texas

Winter ’20 — State of Texas Heritage Sites

Download the media kit for full details, prices, and specs.

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