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Since 2016, Authentic Texas has brought Texas heritage and culture, preservation efforts, and travel to a dedicated magazine format that did not exist before.
Authentic Texas is a collection of storytellers chronicling the rich history and culture of Texas through its authentic people, places, and things. Its mission is to advocate for travel and tourism throughout the Texas Heritage Trail Regions by sharing curated coverage of captivating, generational tales that have made – and continue to make – Texas like no place else.
Catalysts for economic growth in Texas communities, these stories showcase a vibrant heritage, driving tourism into Trail Regions, stimulating local businesses, and supporting the preservation of Texas culture. The authentic spirit of Texas dwells in its people, brought to life through shared stories defining its 178+ year history.
This quarterly statewide publication is available by paid subscription for home or office delivery and can be found for sale at retail outlets, like Barnes & Noble and HEB, throughout the state. It’s also available at select cultural and heritage sites.
Heritage Travelers
According to the U.S. Travel Industry Association, cultural and heritage travelers spend more than other types of travelers — an average of $994 per trip compared to $611 for all U.S. tourists. On average, heritage travelers tend to have completed more years of formal education; an above-average share of them have obtained college and postgraduate college degrees. This is a key audience with strong purchasing power.
Upcoming Editions
Issue 29 – Outdoor Adventures — Exploring Texas’ Great Outdoors
Warmer temps mean Texans are out and about enjoying our state’s rivers, lakes and beaches. We’ll also touch on hot springs, ferries, paddling trails, sea turtles, tubing and more.
Print and Digital – Summer/Fall
Issue 30 – Preservation
Saving Texas’s past for its future. Hearing the oral history from war veterans, catching the progress on Battleship Texas restoration in Galveston, Freedom Colonies across Texas, and much more.
Print and Digital – Fall/Winter
Issue 31 – Cowboys of Texas
On the trail or out on the range, showing history through the eyes of Texas’ significant Cowboys, Vaqueros, Cattle Drivers & Buccaroos. Exploring the significance of Juneteenth, plus the cattle trail routes that influenced our modern infrastructure.
Print and Digital – Winter/Spring
Issue 32 – Historic Lodging of the Lone Star State
Learn more about the early stagecoach inns, boarding houses, motor inns and luxuriant hotels that served as consequential waypoints and rest stops for early Texas travelers. Take a look at restored homes and repurposed structures that invite today’s adventurers to spend a night – or more – immersed in a historic experience!
Print and Digital – Spring/Summer
Issue 33 – Courthouses & Main Streets
Climb the courthouse steps or stroll main street to discover the heart and soul of Texas communities and counties across the state. See how architectural styles, past and current events, and preservation activities continue to build a sense of community and purpose. Consider how courthouses and main streets continue to influence the unique identity of towns and cities.
Print and Digital – Summer/Fall
Bringing you the true tales of Texas’ rich history and its people keeping it alive throughout each of the historic heritage trail regions. Become an Authentic Texan and dig into that great heritage with a subscription today!
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© 2024 Authentic Texas Magazine. All Rights Reserved. Authentic Texas is published by Texas Heritage Trails LLC which is owned and operated by five nonprofit heritage trail organizations.
