Since 2016, Authentic Texas has brought Texas heritage and culture, preservation efforts, and travel to a dedicated magazine format that did not exist before.


This quarterly statewide publication is available by paid subscription for home or office delivery and can be found for sale at retail outlets throughout the state. It’s also available for free at more than 100 visitor centers and select cultural and heritage sites.


Heritage Travelers

According to the U.S. Travel Industry Association, cultural and heritage travelers spend more than other types of travelers — an average of $994 per trip compared to $611 for all U.S. tourists. On average, heritage travelers tend to have completed more years of formal education; an above-average share of them have obtained college and postgraduate college degrees. This is a key audience with strong purchasing power.

Upcoming Editions

Issue 24 – Prehistoric Texas
Print and Digital – Summer/Fall
Step back in time to places that tell the stories of Texas’ ancient landscapes, creatures and peoples – places such as Dinosaur Valley State Park and the Waco Mammoth National Monument. Of special note, October is Archaeology Month!

Issue 25 – Iconic Texas Businesses
Print and Digital – Fall/Winter
Join us as we take stock of businesses established, owned and operated by Texans that have a local, regional, state or national impact. Discover how businesses such as Dr Pepper, HEB, Texas Instruments, Blue Bell Ice Cream, and Reddi Ice got their start.

Issue 26 – Western Heritage
Print and Digital – Winter/Spring
We’re back in the saddle tipping our cowboy hats to stock shows, saddle makers, spurs, rope makers and Friday night rodeos.

Download the media kit for full details, prices, and specs.


Sales Director
Tammie Virden

(800) 484-1462

Sales Representative
Sharon Whitaker
Central Texas – Hill Country

(805) 331-8195

Sales Representative
Jan Gardner Menke
West Texas

(325) 829-6354

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