• Invites readers to explore the sites, attractions, and communities that are the fabric of Texas’s rich heritage
  • Tells the true stories that beckon travelers to experience for themselves the state’s real places, artifacts, and activities
  • Highlights preservation efforts by champions and stewards of Texas’s legacy
  • Covers every corner of the state in each issue
  • Includes regular features from
    • The Texas Historical Commission
    • The Texas State Library & Archives Commission​
  • Supports the mission and programs of the nationally award-winning Texas Heritage Trails Program, a heritage tourism initiative of the Texas Historical Commission

When the magazine launched, former Texas Heritage Trails LLC president Rick Stryker stated, “Authentic Texas invites Texans to explore their state and visitors to discover it. Dedicated to Texas heritage and culture and preservation efforts, we are looking to fill a void and we’re thinking outside the box for sustaining our nonprofit organizations.”

Authentic Texas is published by Texas Heritage Trails, LLC, a coalition of the following five nonprofit Heritage Trail Regions from across the state: