Now Reading
Lights! Camera! Celebration!

Subscribe to Authentic Texas

Lights! Camera! Celebration!

This summer the Texas Coffee Company is celebrating its 100th Anniversary and has created a video of the company that highlights the history, people, product and includes interview vignettes.

Since it’s founding in 1921, the Texas Coffee Company has remained a family-owned business with headquarters in Beaumont, Texas. While coffee started the business, additional product lines have been added to include steak seasonings, BBQ spices, Cajun seasonings, fine spices, extracts, and coffees under the brands of TexJoy and Seaport along with other labels, including Saltgrass Steakhouse’s 7 Steak Spice.

Back in the beginning, Charles J. Fertitta, Sr. recognized there was demand for a good quality coffee with a distinctive aroma and flavor. Mr. Fertitta began with an investment of $1800 and a Ford Model-T truck, a few pounds of coffee and a one room “shotgun” style shack in back of the Crescent Market on Magnolia Street in downtown Beaumont.

In 1926, Mr. Fertitta recapitalized the company by forming a partnership with R. C. Maceo and Joseph S. Serio. They moved Texas Coffee Company to a larger, more modernized facility that was better equipped to handle the growing customer base. With this new partnership, Mr. Maceo was plant manager while Mr. Fertitta and Mr. Serio delivered their product in the Beaumont and Port Arthur territories. In 1968, Texas Coffee Company

In 1957, Texas Coffee Company managed to broker a deal whereby they received the first first shipment of coffee to the Port of Beaumont. At the time, only the New Orleans and New York ports were authorized to accept coffee. History was made again in 1968 when Texas Coffee Company became the first coffee company in the United States to begin packaging coffee in vacuum-packed foil bags.

In celebration of its 100th year anniversary, the Texas Coffee Company recently released a video that shares insights of the company’s products (TexJoy seasonings and Seaport Coffee), has brief profiles of people involved with the operation, and showcases some rare historic photos.  

“We’ve never done a video like this before. It’s our way of documenting and honoring the first 100 years and all of the wonderful people that have helped us get here,” said Joseph Fertitta, President of the Texas Coffee Company. “That includes the founders, employees throughout the decades, the families, the retailers, and of course—the customers.”

The video includes personal stories and insights from 2nd and 3rd generation family, former and current company presidents, and more. The video can be seen on the “news” page of the TexJoy website and on TexJoy’s YouTube channel

The video is just part of what’s coming down the line from the company this summer. A new commemorative TexJoy Steak Seasoning tin will be unveiled soon as well as a new special edition cookbook of family recipes and historic photos.


TexJoy and Seaport products are currently stocked in stores from Houston to Lafayette and Galveston to Alexandria, Louisiana. Additionally, the coffee and spices are served by many well-known food service institutions, restaurants, delis, meat markets, and bakeries across the country.

Learn more of what’s to come, join in sharing memories, and experience the anniversary by following:   facebook.com/TexJoySeasonings  as well as Instagram.com/TexJoySeasonings  and  instagram.com/texascoffeecompany

© 2020 Authentic Texas Magazine. All Rights Reserved.
Published by Texas Heritage Trails LLC