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Since 2016, Authentic Texas has brought Texas heritage and culture, preservation efforts, and travel to a dedicated magazine format that did not exist before.
Authentic Texas is a collection of storytellers chronicling the rich history and culture of Texas through its authentic people, places, and things. Its mission is to advocate for travel and tourism throughout the Texas Heritage Trail Regions by sharing curated coverage of captivating, generational tales that have made – and continue to make – Texas like no place else.
Catalysts for economic growth in Texas communities, these stories showcase a vibrant heritage, driving tourism into Trail Regions, stimulating local businesses, and supporting the preservation of Texas culture. The authentic spirit of Texas dwells in its people, brought to life through shared stories defining its 178+ year history.
This quarterly statewide publication is available by paid subscription for home or office delivery and can be found for sale at retail outlets, like Barnes & Noble and HEB, throughout the state. It’s also available at select cultural and heritage sites.
Heritage Travelers
According to the U.S. Travel Industry Association, cultural and heritage travelers spend more than other types of travelers — an average of $994 per trip compared to $611 for all U.S. tourists. On average, heritage travelers tend to have completed more years of formal education; an above-average share of them have obtained college and postgraduate college degrees. This is a key audience with strong purchasing power.
Upcoming Editions
Issue 27 – The Sports Heritage of Texas
Whether it’s cowboy up, strike three, a first down, or hole in one, read why Texas athletes and coaches have enjoyed national attention!
Print and Digital – Winter/Spring
Issue 28 – Building Texas – The Architecture of Texas
From designs by renowned architects to structures built by the CCC and WPA, the variety of building styles across the state contributes to the unique character of Texas.
Print and Digital – Spring/Summer
Issue 29 – Outdoor Adventures — Take Me to the Water
Warmer temps mean Texans are out and about enjoying our state’s rivers, lakes and beaches. We’ll also touch on hot springs, ferries, paddling trails, sea turtles, tubing and more.
Print and Digital – Summer/Fall
Issue 30 – Preservation
Saving Texas’s past for its future. Hearing the oral history from war veterans, catching the progress on Battleship Texas restoration in Galveston, Freedom Colonies across Texas, and much more.
Print and Digital – Fall/Winter
Download the media kit for full details, prices, and specs.